Pengaruhproduct quality, service quality, store image, dan promotion terhadap brand experience, trust, dan commitment pada Kentucky Fried Chicken jalan Raya Darmo.

Tan Fuk, Jiang (2014) Pengaruhproduct quality, service quality, store image, dan promotion terhadap brand experience, trust, dan commitment pada Kentucky Fried Chicken jalan Raya Darmo. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[thumbnail of ABSTRAK]
Preview
Text (ABSTRAK)
Abstrak.pdf

Download (334kB) | Preview
[thumbnail of BAB 1]
Preview
Text (BAB 1)
Bab 1.pdf

Download (177kB) | Preview
[thumbnail of BAB 2] Text (BAB 2)
Bab 2.pdf
Restricted to Registered users only

Download (270kB)
[thumbnail of BAB 3] Text (BAB 3)
Bab 3.pdf
Restricted to Registered users only

Download (223kB)
[thumbnail of BAB 4] Text (BAB 4)
Bab 4.pdf
Restricted to Registered users only

Download (279kB)
[thumbnail of BAB 5]
Preview
Text (BAB 5)
Bab 5.pdf

Download (215kB) | Preview
[thumbnail of LAMPIRAN]
Preview
Text (LAMPIRAN)
Lampiran.pdf

Download (1MB) | Preview

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Product Quality, Service Quality, Store Image, dan Promotion Terhadap Brand Experience, Trust, dan Commitment pada Kentucky Fried Chicken jalan raya darmo Surabaya. Penelitian ini melibatkan pelanggan Kentucky Fried Chicken jalan raya darmo Surabaya. Sampel penelitian sebanyak 200 responden yang akan dianalisis dengan menggunakan model persamaan structural (SEM) dengan menggunakan program LISREL 8.70. Kesimpulan dari penelitian ini adalah Product Quality, Service Quality,Store Image, dan Promotion memiliki pengaruh yang signifikan terhadap Brand Experience. Brand Experience juga memiliki pengaruh yang signifikan terhadap Trust, dan Commitment.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Product Quality, Service Quality, Store Image, Promotion, Brand Experience, Trust, dan Commitment.
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Operator 3 Student Staff
Date Deposited: 04 Feb 2015 08:30
Last Modified: 04 Feb 2015 08:30
URI: http://repository.ukwms.ac.id/id/eprint/1168

Actions (login required)

View Item View Item