The effectiveness of baking demo event marketing as promotional tools of Bogasari Surabaya

Putri, Karina Raka (2017) The effectiveness of baking demo event marketing as promotional tools of Bogasari Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

This observation study was conducted to examine and evaluate the effectiveness of event marketing as a media to market a brand and to observe the effect of an event marketing to the company brand image and customers satisfaction of a flour mills company in Surabaya. The population of this observation study are the customers of bogasari in Surabaya. The sample characteristic used for this observation study are the customers who are attending sajian bersama bogasari baking demo event marketing in Surabaya. With an age ≥ 15 years old. This observation study is in a form of descriptive evaluative study using data pooling as data analysis technique. Descriptive research is the collection of data describing some phenomenon that is may or may not be quantifiable such as close-ended scales, open-ended survey questions, observation, and interviews with the purpose of to evaluate or measure the results against some known or hypothesized standards. Suggestions put forward as a result of this observation is in order to meet company goal and mantaining brand image and customer satisfaction the company should pay more attention to every detail that is used to planning the events and offering more values to the customer.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Event marketing, brand image, customer satisfaction
Subjects: Business
Business > Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Karina Raka Putri
Date Deposited: 28 Jul 2017 05:36
Last Modified: 31 Jul 2017 02:46
URI: http://repository.wima.ac.id/id/eprint/11836

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