The impact of product quality, price and e-service quality on online buying behavior in Periplus.com

Amanda, Claudia (2017) The impact of product quality, price and e-service quality on online buying behavior in Periplus.com. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui dampak Product Quality, Price and e-Service Quality terhadap Online Buying Behavior di Periplus.com Sample yan di gunakan sebesar 150 respondent dari pembeli di Periplus.com dengan menggunakan skala 1-5, data di kumpulkan dengan survei online menggunakan google form dan di olah dengan Multiple Linear Analysis. Hasil menggunakan bahwa semua variable yaitu: Product Quality, Price and Service Quality Bagi Peneliti selanjutnya yang ingin melakukan penelitian sejenis dapat mencari data yang lebih banyak lagi dan dapat menambah variable seperti Web Design, Security dan Perceived Value

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Product quality, price, e-service quality
Subjects: Business > Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Claudia Amanda
Date Deposited: 02 Aug 2017 08:43
Last Modified: 02 Nov 2017 03:03
URI: http://repository.wima.ac.id/id/eprint/11937

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