Pengaruh e-service quality, e-recovery service quality dan perceived information quality terhadap loyalty intention dengan mediasi perceived value berbelanja online di Tokopedia

Anggola, Ivan (2017) Pengaruh e-service quality, e-recovery service quality dan perceived information quality terhadap loyalty intention dengan mediasi perceived value berbelanja online di Tokopedia. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality, e-recovery service quality, dan perceived information quality terhadap loyalty intention dengan mediasi perceived value berbelanja online. Dalam penelitian ini, menggunakan analisis SEM LISREL 8.70. Obyek penelitian ini adalah website Tokopedia sebagai online retail business. Jumlah sampel yang digunakan dalam penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa e-service quality, e-recovery service quality dan, Perceived information quality berpengaruh positif terhadap perceived value. Perceived value berpengaruh positif terhadap loyalty intention. E-service quality, e-recovery service quality, perceived information quality berpengaruh positif terhadap loyalty intention melalui mediasi Perceived value.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-service quality, e-recovery service quality, perceived information quality, perceived value, loyalty intention, retail online
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Ivan Anggola
Date Deposited: 02 Aug 2017 02:33
Last Modified: 02 Aug 2017 02:33
URI: http://repository.wima.ac.id/id/eprint/12002

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