Tingkat pengetahuan guest Ascott Waterplace Surabaya mengenai Brand Ascott Waterplace Surabaya

Angelia, . (2018) Tingkat pengetahuan guest Ascott Waterplace Surabaya mengenai Brand Ascott Waterplace Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[img]
Preview
Text (ABSTRAK)
ABSTRAK.pdf

Download (3MB) | Preview
[img]
Preview
Text (BAB 1)
BAB I.pdf

Download (183kB) | Preview
[img] Text (BAB 2)
BAB II.pdf
Restricted to Registered users only

Download (201kB)
[img] Text (BAB 3)
BAB III.pdf
Restricted to Registered users only

Download (327kB)
[img] Text (BAB 4)
BAB IV.pdf
Restricted to Registered users only

Download (528kB)
[img]
Preview
Text (BAB 5)
BAB V.pdf

Download (273kB) | Preview
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Registered users only

Download (870kB)

Abstract

Penelitian ini membahas mengenai bagaimana tingkat pengetahuan guest Ascott Waterplace Surabaya mengenai brand Ascott Waterplace Surabaya. Brand Ascott Waterplace Surabaya dalam hal ini terbagi menjadi 3 brand element yaitu Nama, Logo, dan Slogan. Dalam penelitian ini, peneliti menggunakan metode survei dan pendekatan kuantitatif. Hasil dari penelitian ini menunjukkan bahwa tingkat pengetahuan guest Ascott Waterplce Surabaya yang tertinggi adalah pada logo Ascott Waterplace Surabaya dan tingkat pengetahuan yang terendah ada pada slogan Ascott Waterplace Surabaya “we define exclusive global living”.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Tingkat pengetahuan, brand, brand element, Ascott Waterplace Surabaya
Subjects: Communication Science
Divisions: Faculty of Communication Science > Communication Science Study Program
Depositing User: Users 5062 not found.
Date Deposited: 24 Jan 2018 03:53
Last Modified: 24 Jan 2018 03:53
URI: http://repository.wima.ac.id/id/eprint/13349

Actions (login required)

View Item View Item