Pengaruh predictors of online search intention terhadap intention to use internet for purchase melalui intention to use internet for information search pada user kaskus di Surabaya.

Dwinanda, Gilang Andhika (2012) Pengaruh predictors of online search intention terhadap intention to use internet for purchase melalui intention to use internet for information search pada user kaskus di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh utilitarian value of internet information search,hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, purchase experience terhadap intention to use Internet for information search pada toko online pada situs www.kaskus.co.id. Selain itu juga mengetahui pengaruh intention to use Internet for information search terhadap intention to use the Internet for purchase pada toko online pada situs www.kaskus.co.id. Desain penelitian ini adalah penelitian kausal yaitu menjelaskan hubungan sebab akibat yaitu pengaruh dari variabel bebas terhadap variabel terikat. Variabel dalam penelitian ini yaitu laten eksogen yaitu: utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, dan purchase experience. Sedangkan laten endogen (variabel terikat) yaitu: intention to use Internet for information search dan intention to use the Internet for purchase. Jumlah sampel penelitian sebanyak 150 sampel. Teknik analisis data menggunakan structural equation model dengan program Lisrel. Temuan penelitian ini menunjukkan bahwa utilitarian value of Internet information search,hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, purchase experience berpengaruh terhadap intention to use Internet for information search pada toko online pada situs www.kaskus.co.id. Intention to use Internet for information search berpengaruh terhadap intention to use the Internet for purchase pada toko online pada situs www.kaskus.co.id. Intention to use internet for information search mampu menguatkan pengaruh variabel bebas terhadap

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Utilitarian value, hedonic value, perceived risk, purchase experience, Intention To Use Internet For Information Search, Intention To Use The Internet For Purchase, www.kaskus.co.id.
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 10 Feb 2015 05:56
Last Modified: 10 Feb 2015 05:56
URI: http://repository.wima.ac.id/id/eprint/1344

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