Pengaruh perceived acquisition value, perceived transaction value terhadap e-loyalty melalui consumer e-satisfaction pada Lazada.co.id di Surabaya

Ekawati, Novita (2018) Pengaruh perceived acquisition value, perceived transaction value terhadap e-loyalty melalui consumer e-satisfaction pada Lazada.co.id di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan penelitian ini adalah menganalisis pengaruh perceived acquisition value terhadap e-loyalty, pengaruh perceived transaction value terhadap e-loyalty, dan pengaruh e-loyalty terhadap e-satisfaction. Desain penelitian adalah penelitian kausal. Jumlah sampel penelitian ini 110 sampel, dan teknik analisis data menggunakan partial least square. Temuan penelitian ini menunjukkan bahwa perceived acquisition value terbukti berpengaruh terhadap e-satisfaction. Perceived transaction value terbukti berpengaruh terhadap e-satisfaction. e-satisfaction terbukti berpengaruh terhadap e-loyalty. Kesimpulan ini menjawab hipotesis ketiga penelitian, sehingga hipotesis ketiga yang menyatakan bahwa satisfaction terbukti berpengaruh terhadap e-loyalty adalah diterima.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived acquisition value, perceived transaction value, e-satisfaction, e-loyalty
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 5046 not found.
Date Deposited: 30 Jan 2018 08:28
Last Modified: 30 Jan 2018 08:28
URI: http://repository.wima.ac.id/id/eprint/13650

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