Pengaruh congruity (online store and land based store) terhadap purchase intention melalui trust in online store dan attitude toward online store dan pada Mataharimall.com di kota Surabaya

Ananda, Gita Dwi (2017) Pengaruh congruity (online store and land based store) terhadap purchase intention melalui trust in online store dan attitude toward online store dan pada Mataharimall.com di kota Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh congruity (online store and land based store) terhadap purchase intention melalui attitude toward online store dan trust in online store pada mataharimall.com di Kota Surabaya. Penelitian ini merupakan penelitian kausal. Penelitian ini menggunakan teknik pengambilan sampel yaitu purposive sampling, dengan jumlah sampel sebanyak 160 responden. Setiap responden tersebut merupakan individu yang pernah mengunjungi Matahari Departement Store dan pengguna Mataharimall.com dan berdomisili di Kota Surabaya. Kuesioner digunakan untuk mengumpulkan data dan selanjutnya diolah dengan teknik analisis SEM (Structural Equation Modeling) dengan program LISERL 8,7. Hasil penelitian menunjukkan bahwa congruity (online store and land based store), attitude toward online store dan trust in online store memiliki pengaruh positif dan signifikan terhadap purchase intention. Congruity (online store and land based store) memiliki pengaruh positif dan signifikan terhadap attitude toward online store dan trust in online store. Attitude toward online store memiliki pengaruh yang positif dan signifikan terhadap trust in online store.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Congruity (online store and land based store), purchase intention, attitude toward online store, trust in online store
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 5328 not found.
Date Deposited: 31 Jan 2018 09:41
Last Modified: 31 Jan 2018 09:41
URI: http://repository.wima.ac.id/id/eprint/13847

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