Pengaruh in-store characteristics, economic drivers, private labels characteristics dan private labels loyalty terhadap store loyalty di Lotte Mart Surabaya

Wibisono, Ruth Eveline (2018) Pengaruh in-store characteristics, economic drivers, private labels characteristics dan private labels loyalty terhadap store loyalty di Lotte Mart Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Persaingan antarbisnis ritel yang berkembang sangat pesat menuntut peritel untuk meningkatkan strategi agar konsumen menjadi loyal pada private label dan toko. Penelitian ini menggunakan teknik pengambilan sampel non probability sampling dengan metode purposive sampling dengan sampel sebanyak 150 responden pada pengunjung Lotte Mart Surabaya yang berusia 17-65 tahun dan pernah membeli private label Lotte Mart paling sedikit 2x dalam 3 bulan. Teknik analisis dalam penelitian ini menggunakan Structural Equation Modeling (SEM), dengan alat analisis yang digunakan adalah LISREL 8.70. Hasil penelitian ini menyebutkan bahwa: (1) in-store characteristics tidak berpengaruh signifikan terhadap store loyalty di Lotte Mart Surabaya; (2) economic drivers berpengaruh signifikan terhadap store loyalty di Lotte Mart Surabaya; (3) private labels characteristics berpengaruh signifikan terhadap private labels loyalty di Lotte Mart Surabaya; (4) private labels loyalty berpengaruh signifikan terhadap store loyalty di Lotte Mart Surabaya.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: In-store characteristics, economic drivers, private labels characteristics, private labels loyalty, store loyalty
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 5323 not found.
Date Deposited: 31 Jan 2018 09:45
Last Modified: 31 Jan 2018 09:45
URI: http://repository.wima.ac.id/id/eprint/13879

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