Susanti, Christina Esti (2010) Analisis penerapan loyalty program pada industri perhotelan di Surabaya. Kajian Manajemen dan Bisnis, 2 (1). ISSN 2085-9511
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Analisis Penerapan Loyalty Program pada Industri Perhotelan di Surabaya.pdf Download (1MB) | Preview |
Abstract
Loyalty program, as a type of relationship marketing, consists of economical, social, and structural benefits. The benefits can make consumers loyal. The consumer’s loyalty increases corporate profitability. The goal of this research is to know the influence of loyalty program toward consumer’s loyalty on hotel industry in Surabaya. The type of the research is causality survey. The result shows there is significant influence of loyalty program toward consumer’s loyalty on hotel industry in Surabaya.
Item Type: | Article |
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Uncontrolled Keywords: | Loyalty program, consumer’s loyalty |
Subjects: | Business > Management |
Divisions: | Faculty of Business > Management Undergraduate Study Program |
Depositing User: | Vincentius Widya Iswara |
Date Deposited: | 20 Feb 2015 02:24 |
Last Modified: | 15 Jul 2016 06:54 |
URI: | http://repository.ukwms.ac.id/id/eprint/1435 |
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