Analisis penerapan loyalty program pada industri perhotelan di Surabaya

Susanti, Christina Esti (2010) Analisis penerapan loyalty program pada industri perhotelan di Surabaya. Kajian Manajemen dan Bisnis, 2 (1). ISSN 2085-9511

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Abstract

Loyalty program, as a type of relationship marketing, consists of economical, social, and structural benefits. The benefits can make consumers loyal. The consumer’s loyalty increases corporate profitability. The goal of this research is to know the influence of loyalty program toward consumer’s loyalty on hotel industry in Surabaya. The type of the research is causality survey. The result shows there is significant influence of loyalty program toward consumer’s loyalty on hotel industry in Surabaya.

Item Type: Article
Uncontrolled Keywords: Loyalty program, consumer’s loyalty
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Vincentius Widya Iswara
Date Deposited: 20 Feb 2015 02:24
Last Modified: 15 Jul 2016 06:54
URI: http://repository.wima.ac.id/id/eprint/1435

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