Pengaruh perceived service quality dan perceived service environment terhadap re-purchase intentions melalui emotional satisfaction dan product perception di optik seis Tunjungan Plaza Surabaya

Putra, Ardo Zefanya Kosasih (2018) Pengaruh perceived service quality dan perceived service environment terhadap re-purchase intentions melalui emotional satisfaction dan product perception di optik seis Tunjungan Plaza Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived service quality dan perceived service environment terhadap re-purchase intentions melalui emotional satisfaction dan product perception. Dalam penelitian ini, keenam variabel tersebut dianalisis menggunakan analisis SEM LISREL 8.80. Obyek penelitian ini adalah Optik Seis Tunjungan Plaza Surabaya. Jumlah sampel yang digunakan dalam penelitian sebanyak 150 responden dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa model yang dibangun dapat memprediksi pembelian ulang konsumen secara terperinci hasil menjelaskan pada pengujian hipotesis pertama, perceived service quality berpengaruh positif terhadap emotional satisfaction, hipotesis kedua yaitu perceived service environment berpengaruh positif terhadap emotional satisfaction, dan hipotesis ketiga dan keempat, emotional satisfaction berpengaruh positif terhadap product perception dan re-purchase intentions. Dan terakhir, hipotesis lima menunjukkan product perception berpengaruh positif terhadap re-purchase intentions.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Perceived service quality, perceived service environment, emotional satisfaction, product perceptions, dan re-purchase intentions
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Ardo Zefanya K.P.
Date Deposited: 07 Aug 2018 08:11
Last Modified: 07 Aug 2018 08:11
URI: http://repository.wima.ac.id/id/eprint/15471

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