Pengaruh engagement motivation, perceived value, dan satisfaction terhadap mobile engagement intention dalam berbelanja di Shopee

Munthe, Marta Uli (2018) Pengaruh engagement motivation, perceived value, dan satisfaction terhadap mobile engagement intention dalam berbelanja di Shopee. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini untuk menganalisis pengaruh Engagement Motivation, Perceived Value, dan Satisfaction terhadap Mobile Engagement Intention Dalam Berbelanja di Shopee. Penelitian ini merupakan penelitian kausal. Teknik pengambilan sampel menggunakan non probability sampling dengan cara purposive sampling. Sampel yang digunakan sebesar 210 responden. Data dikumpulkan dengan kuesioner secara online dan selanjutnya diolah dengan teknik analisis Struktural Equation Model (SEM) dengan menggunakan program Lisrel 8.70. Hasil penelitian ini menunjukkan bahwa engagement motivation berpengaruh positif perceived value dan mobile engagement intention. Variabel social motivation berpengaruh positif dan tidak signifikan pada satisfaction, namun variabel utilitarian motivation dan hedonic motivation berpengaruh positif dan signifikan terhadap satisfaction. Dengan demikian hipotesis 1a, 1b, 1c 2a, 2b, 3, dan 4 diterima, sedangkan hipotesis 2c ditolak.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Engagement motivation, perceived value, satisfaction, mobile engagement intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Marta Uli Munthe
Date Deposited: 07 Aug 2018 06:21
Last Modified: 07 Aug 2018 06:21
URI: http://repository.ukwms.ac.id/id/eprint/15564

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