Pengaruh private label brand, store image, price consciousness terhadap purchase intention konsumen di Guardian Galaxy Mall Surabaya

Claretta, Shenta (2018) Pengaruh private label brand, store image, price consciousness terhadap purchase intention konsumen di Guardian Galaxy Mall Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Private Label Brand, Store Image, Price Consciousness terhadap Purchase Intention Konsumen di Guardian Galaxy Mall Surabaya. Dalam penelitian ini, keempat variabel tersebut dianalisis menggunakan analisis Regresi SPSS. Objek penelitian ini adalah Guardian Galaxy Mall Surabaya. Jumlah sampel yang digunakan dalam penelitian sebanyak 100 responden. Hasil penelitian menunjukkan bahwa model yang dibangun dapat memprediksi niat pembelian konsumen secara terperinci hasil menjelaskan pada pengujian hipotesis pertama, Private Label Brand berpengaruh positif terhadap Purchase Intention, hipotesis kedua yaitu Store Image tidak berpengaruh terhadap Purchase Intention, dan hipotesis ketiga, Price Consciousness berpengaruh positif terhadap Purchase Intention.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Private label brand, store image, price consciousness, dan purchase intention
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Shenta Claretta
Date Deposited:	08 Aug 2018 01:17
Last Modified:	08 Aug 2018 01:17
URI:	http://repository.ukwms.ac.id/id/eprint/15608

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