Pengaruh hedonic shopping value terhadap loyalty dan repatronage intentions melalui customer satisfaction pada hypermart Royal Plaza Surabaya

Valencia, Fani (2018) Pengaruh hedonic shopping value terhadap loyalty dan repatronage intentions melalui customer satisfaction pada hypermart Royal Plaza Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Pertumbuhan penjualan bisnis ritel di Indonesia yang mengalami penurunan merupakan suatu fenomena yang banyak melanda Para peritel untuk membuat suatu cara agar konsumen merasa nyaman saat berbelanja di dalam toko. Penelitian ini bertujuan untuk menguji pengaruh Hedonic Shopping Value terhadap Loyalty dan Repatronage Intentions melalui Customer Satisfaction pada Hypermart Royal Plaza Surabaya. Sampel yang digunakan 100 responden. Memakai teknik Non probability sampling. Penelitian ini menggunakan teknik analisis Regresi Linear Berganda dengan bantuan program LISREL 8.70. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Entertainment terhadap Customer Satisfaction, Exploration terhadap Customer Satisfaction, Gratification terhadap Customer Satisfaction, Social terhadap Customer Satisfaction, Status terhadap Customer Satisfaction, Idea terhadap Customer Satisfaction, Value terhadap Customer Satisfaction, Customer Satisfaction terhadap Loyalty, dan Customer Satisfaction terhadap Repatronage Intentions.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Entertainment, Exploration, Gratification, Social, Status, Idea, Value, Customer Satisfaction, Loyalty, Repatronage Intentions
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Fani Valencia
Date Deposited: 16 Aug 2018 06:28
Last Modified: 16 Aug 2018 06:28
URI: http://repository.ukwms.ac.id/id/eprint/15694

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