Pengaruh web design dan payment system terhadap repurchase intention melalui customer satisfaction, customer trust, dan perceived value pada situs e-commerce blibli.com di Surabaya

Kusumo, Melvin (2018) Pengaruh web design dan payment system terhadap repurchase intention melalui customer satisfaction, customer trust, dan perceived value pada situs e-commerce blibli.com di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh site quality yang mempunyai dua dimensi yaitu website design dan payment system terhadap repurchase intention melalui customer satisfaction, customer trust, dan perceived value pada Blibli.com. Sampel yang digunakan sebanyak 150 responden dengan teknik pengambilan sampel purposive sampling dan menggunakan teknik analisis SEM dengan bantuan program LISREL 8.70. Hasil penelitian menunjukkan bahwa website design dan payment system memiliki pengaruh positif terhadap customer satisfaction, customer trust, dan perceived value. Customer satisfaction, customer trust dan perceived value juga memiliki pengaruh yang positif terhadap repurchase intention.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Website design, payment system, customer satisfaction, customer trust, perceived value dan repurchase intention
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Melvin Kusumo
Date Deposited:	09 Aug 2018 06:16
Last Modified:	09 Aug 2018 06:16
URI:	http://repository.ukwms.ac.id/id/eprint/15734

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