Pengaruh perceived value, perceived trust, perceived ease of interface dan perceived empathy pada keputusan pembelian konsumen pada retail online dan offline di Matahari Department Store dan Mataharimall.com

Yulius, Stephen (2018) Pengaruh perceived value, perceived trust, perceived ease of interface dan perceived empathy pada keputusan pembelian konsumen pada retail online dan offline di Matahari Department Store dan Mataharimall.com. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian bertujuan mengetahui pengaruh perceived value, perceived trust, perceived ease of interface dan perceived empathy terhadap keputusan pembelian pada retail offline Matahari Department Store dan retail online MatahariMall.com. Sampel yang digunakan berjumlah 160 responden dan data diperoleh dari kuesioner. Teknik pengambilan sampel menggunakan purposive sampling dan analisis data yang digunakan adalah regresi berganda. Hasil penelitian menunjukkan jika perceived value, perceived trust, perceived ease of interface dan perceived empathy berpengaruh positif terhadap keputusan pembelian konsumen baik di toko offline Matahari Department Store dan toko online MatahariMall.com.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Perceived value, perceived trust, perceived ease of interface, perceived empathy, keputusan pembelian
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Stephen Yulius
Date Deposited:	09 Aug 2018 09:39
Last Modified:	09 Aug 2018 09:39
URI:	http://repository.ukwms.ac.id/id/eprint/15761

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