Pengaruh private label image, trust in private label, private label quality, dan private label price terhadap store loyalty dan private label loyalty pada toko Giant Rajawali Surabaya

Andrian, . (2018) Pengaruh private label image, trust in private label, private label quality, dan private label price terhadap store loyalty dan private label loyalty pada toko Giant Rajawali Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Persaingan antar bisnis ritel yang berkembang sangat pesat menuntut peritel untuk meningkatkan strategi agar konsumen menjadi loyal pada private label dan toko. Store loyalty dapat dipengaruhi oleh private label loyalty dan private label loyalty dipengaruhi oleh empat faktor, yaitu: private label image, trust in private label, private label quality, dan private label price. Keempat faktor tersebut memiliki peranan penting dalam bisnis ritel dimana dibutuhkan kesetiaan dari pelanggan. Penelitian ini bertujuan untuk menguji pengaruh private label image, trust in private label, private label quality, private label price terhadap store loyalty melalui private label loyalty pada Giant Rajawali Suarabaya. Sampel yang digunakan sebanyak 150 responden. Penelitian ini menggunakan teknik analisis SEM dengan bantuan program LISREL 8.70. Hasil penelitian menunjukkan bahwa private label image, trust in private label, private label quality, dan private label price memiliki pengaruh positif terhadap private label loyalty. Kemudian private label loyalty juga memiliki pengaruh yang positif terhadap store loyalty.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: private label image, trust in private label, private label quality, private label, store loyalty, private label loyalty
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Andrian .
Date Deposited: 14 Aug 2018 01:52
Last Modified: 14 Aug 2018 01:52
URI: http://repository.wima.ac.id/id/eprint/15828

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