The influence of price perception and e-service quality on repurchase intention through customer satisfaction at periplus.com in Surabaya

Angelie, Jessica (2018) The influence of price perception and e-service quality on repurchase intention through customer satisfaction at periplus.com in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

This Study is conducted to determine the impact of Price Perception, e-Service Quality and Customer Satisfaction on Repurchase Intention at Periplus.com in Surabaya. The Sample used are 150 respondents of Periplus.com customers in Surabaya. Data were collected by google form and physical questionnaire and futher processed by Structural Equation Model using LISREL 8.8. The Result indicates that Price Perception, e-Service Quality and Customer Satisfaction have positive influence on Repurchase Intention. The conclusion suggested is to have the balance between good quality books and the value they offer to the consumer, thus giving better experience for the consumers.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price perception, e-service quality, customer satisfaction, repurchase intention, customer satisfaction towards repurchase intention
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Jessica Angelie
Date Deposited: 23 Aug 2018 03:46
Last Modified: 23 Aug 2018 03:46
URI: http://repository.wima.ac.id/id/eprint/16031

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