The impact of brand image and country of origin through perceive value towards repurchase intention on Xiaomi Brand in Surabaya

Susanto, Jerry Loyelty (2018) The impact of brand image and country of origin through perceive value towards repurchase intention on Xiaomi Brand in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

This study aims to test and analyze the factors that affect the Brand Image, Country of origin to Repurchase Intention through Perceive value on Xiaomi brand in Surabaya. This research uses causal research. Sampling technique using non probability sampling by purposive sampling. The sample used is 104 respondents owners who have owned before and user of Xiaomi Brand in Surabaya. The data collection tool used is questionnaire. Data analysis technique used is Structural Equation Modeling by using LISREL program. The results of this study indicate that Brand Image and Country of Origin have an impact on Repurchase Intention through Perceive Value.Researcher gives suggestions for the perpetrators of the business to maintain the quality of products offered, maintain the Brand Image to the Country of Origin by holding activities that have relevance to the product offered, provide good after sales service to consumers to obtain Repurchase Intention.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Brand Image, country of origin, perceive value, repurchase intention
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Jerry Loyelty Susanto
Date Deposited: 24 Aug 2018 08:16
Last Modified: 24 Aug 2018 08:16
URI: http://repository.wima.ac.id/id/eprint/16067

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