The influence of price, product quality, brand image towards customer value and customer satisfaction of Elizabeth women bag in Surabaya

Christie, Lidia Mery (2018) The influence of price, product quality, brand image towards customer value and customer satisfaction of Elizabeth women bag in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The purpose of this study is to analyze the influence of price, product quality, brand image towards customer value and customer satisfaction of Elizabeth women bag in Surabaya. This research is causal study. The sampling technique is random sampling. The total number of respondents are 150 female. The respondents are Elizabeth customers, which bought minimum 3 pieces of women bags for the last 2 years. To participate in this study, the respondents must fill out the questionnaire given by researcher. The analysis technique is using Structural Equation Modelling with LISREL 8.8 as analysis tool. The research results show that all the variables in the research have a significant effect with one to another. The suggestion is Elizabeth should enchance and maintain their product quality to make customer satisfied and delighted

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Price, product quality, brand image, customer value, customer satisfaction
Subjects: Business
Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Lidia Mery Christie
Date Deposited: 27 Aug 2018 03:43
Last Modified: 27 Aug 2018 03:43
URI: http://repository.wima.ac.id/id/eprint/16073

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