The Impact of experiential marketing and service quality on repurchase intention through customer satisfaction in Warunk Upnormal Surabaya

Setiawan, Ivan (2018) The Impact of experiential marketing and service quality on repurchase intention through customer satisfaction in Warunk Upnormal Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The purpose of this research is to analyze the impact of Experiential Marketing and Service Quality on Repurchase Intention Through Customer Satisfaction in Warunk Upnormal Surabaya. This research is causal study. The sampling technique is random sampling. The total number of respondents are 200, which have visited Warunk Upnormal. To participate in this research, the respondents must fill the questionnaire given by the researcher. The analysis technique is Structural Equation Modelling with LISREL 8.8 as analysis tool. The research proved that both experiential marketing and service quality has significant impact on customer satisfaction and customer satisfaction has significant impact on repurchase intention. The suggestion is to improve the experiential marketing aspect through sense, feel, think, act, and relate experience, as well as increasing the service quality, in order to achieve higher customer satisfaction as well as repurchase intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Experiential marketing, service quality, repurchase intention, customer satisfaction
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Ivan Setiawan
Date Deposited: 06 Sep 2018 08:41
Last Modified: 06 Sep 2018 08:58
URI: http://repository.wima.ac.id/id/eprint/16093

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