The impact of website advertising visual design towards online purchase intention on pomelofashion.com in Surabaya

Dewi, Feby Sandra (2018) The impact of website advertising visual design towards online purchase intention on pomelofashion.com in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The purpose of this research is to analyse the impact of Website Advertising Visual Design towards Attitudes toward Advertising, Attitudes toward Brand and Online Purchase Intention on Pomelofashion.com in Surabaya. This research is a causal study. The sampling technique is purposive sampling. The total number of respondents are 160 female whose have seen website advertising of Pomelofashion.com. In order to participate in this research the respondents must fill out the questionnaire given by researcher. The analysis technique is Structural Equation Modeling with LISREL 8.8 as analysis tool. The research proved that Website Advertising Visual Design has significant impact on Attitudes toward Advertising, Attitudes toward Brand and Online Purchase Intention. The suggestion is to create a website advertising that contained attractive visual design. As it can emerge the positive attitudes which later affected Online Purchase Intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Website advertising visual design, attitudes toward advertising, attitudes toward brand, online purchase intention
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Feby Sandra Dewi
Date Deposited: 27 Aug 2018 11:52
Last Modified: 27 Aug 2018 11:52
URI: http://repository.wima.ac.id/id/eprint/16103

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