Impact analysis of information quality towards purchase intention through perceived value and trust on Kovalen Coffee instagram profile

Budianto, Andrew (2018) Impact analysis of information quality towards purchase intention through perceived value and trust on Kovalen Coffee instagram profile. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

In the era of digitalization, information can be published in various media. Especially with the support of internet, information can be spread easily throughout the world. Companies from all kind of industries have started to utilize internet, especially Instagram to deliver information to customers, as its cost per exposure is very low. This also impacted small and business enterprise, as they can use Instagram as an efficient media to deliver information to customer. The purpose of this study is to examine the impact of Information Quality towards Purchase Intention, through Perceived Value and Trust on Kovalen Coffee Instagram Profile. This research is a causal study which has five hypotheses to be tested. The data used in this research came from 193 respondents. The response from respondent is analysed with Structural Equation Model technique using SMART PLS 3.0 program. The result of this study shows that Information Quality doesn’t have significant impact towards Purchase Intention. On the other hand, Information Quality has positive and significant impact towards Purchase Intention when mediated through Perceived Value and Trust. In addition, Information Quality do have positive and significant impact towards Perceived Value and Trust.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Information quality, purchase intention, perceived value, trust, instagram
Subjects: Business
Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Andrew Budianto
Date Deposited: 29 Aug 2018 02:15
Last Modified: 29 Aug 2018 02:15
URI: http://repository.wima.ac.id/id/eprint/16124

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