The impact of instagram advertising and word of mouth on brand awareness Pandora Experience Surabaya

Hertanto, Celine (2018) The impact of instagram advertising and word of mouth on brand awareness Pandora Experience Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Advertising is a very important activity, it aims to introduce a product or promote products already in circulation. This activity is often done by many companies. With the development in this recent year, emerged the internet and social media. It is increasingly widespread use due to its practicality and easy usage. Seeing that many companies want to promote or advertise the products and services they sell. Social media is also very easy for the parties who want to advertise and also promote. One of the social media that facilitate both parties is Instagram. Instagram is therefore widely used by companies to advertise their products and services. Not only advertising, verbal communication, exchanging information from mouth to mouth is a very effective method to promote an item or service. Testimony from an individual can shape people's perceptions about a product. When these two methods are used, they will be able to raise awareness of a brand.

Item Type: Thesis (Undergraduate)
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Celine Hertanto
Date Deposited: 31 Aug 2018 09:16
Last Modified: 31 Aug 2018 09:16
URI: http://repository.wima.ac.id/id/eprint/16182

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