The Impact of Website Quality and Habit Intervening by Trust to Repurchase Intention of BerryBenka in Surabaya

Jaya, Lie Vania Liman (2019) The Impact of Website Quality and Habit Intervening by Trust to Repurchase Intention of BerryBenka in Surabaya. Undergraduate thesis, Widya Mandala Catholic University.

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Abstract

This research that has been investigated The Impact of Website Quality and Habit Intervening by Trust to Repurchase Intention of BerryBenka in Surabaya. It is a quantitative study that used causal research and surveys and research objects of BerryBenka Indonesia. By using the dependent variable the intention of the customer to repurchase in BerryBenka Surabaya, independent variables for web quality and habits, and intervening variables for trust. This study aims to develop the theory by predicting the influence of the quality and habits of the website through customer trust for repurchase in BerryBenka Surabaya. This study uses SEM-Partial Least Square (PLS). uses the outer model on PLS by testing the validity that serves as the expected measuring device, and reliability testing to prove the accuracy, consistency, and accuracy of the instrument in measuring the construct. Using a model to describe the relationship between latent variables based on substantive theory, there are several criteria used to test the inner model, namely, R-Square Value and F-Square Value. This study also use hypothesis testing to explain the pattern of structural relations between variables. The researcher distributed research questionnaires in Surabaya and used 100 samples with criteria for sex, age, place of residence, and occupation. The results of this study indicate that respondents agree that BerryBenka has a good website layout. Based on habit variables, respondents agreed and bought clothes on the BerryBenka website. The results of the study were based on trust variables, respondents agreed and trusted the BerryBenka website to buy clothes. The results are based on the intention variable to repurchase, the respondent agrees to buy on the BerryBenka website.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Website Quality, Habit, Trust, Repurchase Intention
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 6463 not found.
Date Deposited: 29 Jan 2019 05:45
Last Modified: 29 Jan 2019 05:45
URI: http://repository.wima.ac.id/id/eprint/17192

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