The effect of trust, perceived usefulness, perceived ease of use, personal innovativeness and attitude toward intention to adopt car rental service in Traveloka application

Sutrisno, Gunawan (2019) The effect of trust, perceived usefulness, perceived ease of use, personal innovativeness and attitude toward intention to adopt car rental service in Traveloka application. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Traveloka is a popular application to buy ticket and hotel but not everyone know about the new service car rental, since people usually rent a car offline or meet the dealer itself. Therefore, the researcher want to determine whether the new technology produces intention to use car rental in Traveloka application in Surabaya that included intrinsic factor personal innovativeness. The researcher use technology acceptance model as a foundation such as perceived usefulness, perceived ease of use, attitude toward use and intention to use with the extended variable trust and personal innovativeness. This research has a sample of 180 people that already know and use Traveloka but do not use car rental service that distribute using Google form and posted in social media with the minimum age 17 that live in Indonesia. The analysis data technique in this research is Structural Equation Model (SEM) with SMART PLS 3.0 as the analysis tool. The result of this research showed that out of 7 proposed hypothesis, 2 is rejected. Personal innovativeness do not have ability to moderate perceived usefulness and perceived ease of use to attitude. The basic logical thinking that become the foundation of the research isn’t proved. This research also provide information of what Traveloka have to increase in the future. Suggestion for further researcher who interested with similar study can broaden this study with other exogenous variable such as word of mouth, perceived risk, and promotion.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Trust, perceived usefulness, perceived ease of use, personal innovativeness, attitude toward use, intention to use, TAM (Theory Acceptance Model)
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 6465 not found.
Date Deposited: 29 Jan 2019 06:49
Last Modified: 01 Feb 2019 02:16
URI: http://repository.wima.ac.id/id/eprint/17218

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