Green consumers' purchase intention on the body shop products in Surabaya

Evelyn, . (2019) Green consumers' purchase intention on the body shop products in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[img]
Preview
Text (ABSTRAK)
ABSTRACT.pdf

Download (1MB) | Preview
[img]
Preview
Text (BAB 1)
CHAPTER 1.pdf

Download (2MB) | Preview
[img] Text (BAB 2)
CHAPTER 2.pdf
Restricted to Registered users only

Download (2MB) | Request a copy
[img] Text (BAB 3)
CHAPTER 3.pdf
Restricted to Registered users only

Download (2MB) | Request a copy
[img] Text (BAB 4)
CHAPTER 4.pdf
Restricted to Registered users only

Download (2MB) | Request a copy
[img]
Preview
Text (BAB 5)
CHAPTER 5.pdf

Download (2MB) | Preview
[img] Text (LAMPIRAN)
APPENDIX.pdf
Restricted to Registered users only

Download (2MB) | Request a copy

Abstract

Our environment is rapidly changing due to several environmental issues. Currently, companies and consumers are started to aware about the importance of green products positive impact to save the environment. Therefore, this present research aims to analyze the green consumers’ purchase intention on The Body Shop products in Surabaya. This research is a causal study with seven hypotheses to be tested. The total number of respondents is 150 whose know the existence of The Body Shop, 17 years old and above, also domicile in Surabaya. Data was collected using online questionnaire survey (Google Form) shared through social media and the data collected were analyzed with the help of structural equation modeling (SEM) using Lisrel 8.8 application. Within the data collected, the findings of the study shows that there’s a significant and positive relationship among Environmental Concern toward Attitude toward Green Product and Green Advertising toward Green Purchase Intention. On the other hand, Environmental Knowledge shows insignificant impact toward Attitude toward Green Product followed by insignificant relationship between Attitude toward Green Product and Green Purchase Intention. This causes Attitude toward Green Product failed to moderate the relationship between Environmental Concern and Green Purchase Intention also the relationship between Environmental Knowledge and Green Purchase Intention.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Environmental concern, environmental knowledge, green marketing tools, attitude toward green product, green purchase intention
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 6454 not found.
Date Deposited: 29 Jan 2019 07:29
Last Modified: 29 Jan 2019 07:29
URI: http://repository.wima.ac.id/id/eprint/17233

Actions (login required)

View Item View Item