Pengaruh offline brand loyalty terhadap webstore shopping intention melalui online brand familiarity, brand’s webstore reputation dan trust in the brand’s webstore pada pelanggan klik indomaret (studi pada pelanggan indomaret plus kebraon)

Ranamanggala, Antoni Andrew (2019) Pengaruh offline brand loyalty terhadap webstore shopping intention melalui online brand familiarity, brand’s webstore reputation dan trust in the brand’s webstore pada pelanggan klik indomaret (studi pada pelanggan indomaret plus kebraon). Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Trust in the Brand’s Webstore pada Webstore Shopping Intention, pengaruh Online Brand Familiarity terhadap Trust in the Brand’s Webstore, pengaruh Brand’s Webstore Reputation terhadap Trust in the Brand’s Webstore, pengaruh Offline Brand Loyalty terhadap Trust in the Brand’s Webstore, pengaruh Offline Brand Loyalty terhadap Online Brand Familiarity dan pengaruh Offline Brand Loyalty terhadap Brand’s Webstore Reputation pelanggan Indomaret Kebraon. Pengumpulan data menggunakan angket. Sampel yang digunakan 100 orang responden pelanggan Indomaret Kebraon di Surabaya. Teknik peng¬am¬bi¬lan sampel pada penelitian ini adalah menggunakan tek¬nik non pro¬¬ba¬bility sampling yakni sampling purposive, sebagai pelanggan Indomaret Kebraon. Metode analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Trust in the Brand’s Webstore berpengaruh positif terhadap Webstore Shopping Intention, Online Brand Familiarity berpengaruh positif terhadap Trust in the Brand’s Webstore, Brand’s Webstore Reputation berpengaruh positif terhadap Trust in the Brand’s Webstore, Offline Brand Loyalty tidak berpengaruh terhadap Trust in the Brand’s Webstore, Offline Brand Loyalty berpengaruh positif terhadap Online Brand Familiarity dan Offline Brand Loyalty berpengaruh positif terhadap Brand’s Webstore Reputation pelanggan Indomaret Kebraon. Kata Kunci : Trust in the Brand’s Webstore, Webstore Shopping Intention, Online Brand Familiarity, Offline Brand Loyalty dan Brand’s Webstore Reputation

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Trust in the brand’s webstore, webstore shopping intention, online brand familiarity, offline brand loyalty dan brand’s webstore reputation
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 6407 not found.
Date Deposited: 29 Jan 2019 08:06
Last Modified: 29 Jan 2019 08:06
URI: http://repository.wima.ac.id/id/eprint/17386

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