The effect of e-service quality on purchase intentions through trust in mutual fund at Tokopedia

Anggraini, Josephine Diah (2019) The effect of e-service quality on purchase intentions through trust in mutual fund at Tokopedia. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The purpose of this study is to increase reader’s knowledge about the relationship between E-Service Quality (Website Design, Reliability, Responsiveness, and Personalization), Trust, and Purchase Intention. Thus this research contributes to increasing readers' knowledge about the effect of E-service Quality (Website Design, Reliability, Responsiveness, and Personalization) on Purchase Intentions in Mutual Funds through Trusts at Tokopedia. This research is quantitative research, and data collection is done by distributing questionnaires online, to mutual fund buyers at Tokopedia site with a sample of 180 respondents. The data used in this study are primary data. Data in this study were collected by distributing questionnaires. Data analysis is Structural Equation Modeling (SEM) using the LISREL program. The results of this study can be summarized as follows: (1) Website Design has a positive effect on Purchase Intentions through Trust. (2) Reliability has a positive effect on Purchase Intentions through Trust. (3) Responsiveness has a positive effect on Purchase Intentions through Trust. (4) Personalization has a positive effect on Purchase Intentions through Trust. (5) Trusts have a positive effect on Purchase Intentions on Tokopedia which sells mutual funds.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: E-service quality, trust, purchase intentions
Subjects: Business
Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 6460 not found.
Date Deposited: 30 Jan 2019 02:39
Last Modified: 21 Mar 2019 11:01
URI: http://repository.wima.ac.id/id/eprint/17397

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