Analisa pengaruh self image congruity, customer experience terhadap repurchase intention melalui customer satisfaction sebagai variabel interverning di herbalife independent distributor Surabaya

Stephani, . (2019) Analisa pengaruh self image congruity, customer experience terhadap repurchase intention melalui customer satisfaction sebagai variabel interverning di herbalife independent distributor Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Self Image Congruity, Customer Experience terhadap Customer Satisfaction dan Repurchase Intention kepada konsumen Herbalife. Penelitian ini mengambil 150 responden yang berdomisili di Surabaya sebagai sampel. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM) dan menggunakan program LISREL. Teknik sampling yang digunakan adalah sampling nonprobability, dengan purposive sampling. Hasil analisis ini menunjukkan bahwa Self Image dan Customer Experience memiliki pengaruh positif terhadap Customer Satisfaction. customer satisfaction dan repurchase intention konsumen Herbalife di Surabaya

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Self image, customer experience, customer satisfaction, dan repurchase intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 6448 not found.
Date Deposited: 30 Jan 2019 07:17
Last Modified: 01 Feb 2019 08:04
URI: http://repository.wima.ac.id/id/eprint/17529

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