The Impact of Perceived Return Policy and Perceived Quality to E-Customers Repurchase Intention of Online Store

Tjiongan, Rion Anthony (2019) The Impact of Perceived Return Policy and Perceived Quality to E-Customers Repurchase Intention of Online Store. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Quantitative research using causal research and surveys with BerryBenka Indonesia's research objects. By using the dependent variable the intention of the customer to repurchase in BerryBenka Surabaya, independent variables for perceived quality and perceived return policy. This study aims to develop the theory by predicting the influence of perceived quality and perceived return policy for customer repurchase intention in BerryBenka Surabaya. This study uses SEM-Partial Least Square (PLS). Testing by using the outer model on PLS by testing the validity that serves as the expected measuring device, and reliability testing to prove the accuracy, consistency, and accuracy of the instrument in measuring the construct. Using a model to describe the relationship between latent variables based on substantive theory, there are several criteria used to test the inner model, namely, R-Square Value and F-Square Value. This study also uses hypothesis testing to explain the pattern of structural relations between variables. The researcher distributed research questionnaires in Surabaya and used 100 samples with criteria for sex, age, place of residence, occupation, and salary. Using 100 samples, the results of this study indicate that respondents agree that BerryBenka has a good return policy. Based on perceived quality, respondents agreed and bought clothes on the BerryBenka because the price. The results are based on the intention variable to repurchase, the respondent agrees to buy on the BerryBenka website again.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived Return Policy, Perceived Quality, E-Customers Repurchase Intention
Subjects: Business
Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 6685 not found.
Date Deposited: 30 Jan 2019 03:03
Last Modified: 30 Jan 2019 03:03
URI: http://repository.wima.ac.id/id/eprint/17638

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