Pengaruh perceived usefulness, perceived ease to use, perceived risk dan attitude terhadap intention to use pada mahasiswa calon pengguna E money Gopay di Surabaya

Budiman, Sturmius Jovial (2019) Pengaruh perceived usefulness, perceived ease to use, perceived risk dan attitude terhadap intention to use pada mahasiswa calon pengguna E money Gopay di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Pada era sekarang ini internet merupakan suatu hal yang pasti dimiliki oleh setiap orang, termasuk masyarakat Indonesia. Jika pada awalnya internet digunakan untuk mencari informasi dan berkomunikasi, kini internet telah berkembang seiring dengan perkembangan zaman. Sekarang para pengguna bisa melakukan berbagai macam hal melalui internet seperti memesan transportasi dan penginapan secara online, atau bahkan bertransaksi secara online yang biasa dikenal dengan istilah uang elektronik (e money). Penelitian ini bertujuan untuk menganalisi pengaruh perceived usefulness, perceived ease to use, perceived risk, dan attitude terhadap intention tu use. Total sampel dalam penelitian ini adalah 143 responden Hasil pengujian menunjukan perceived usefulness memiliki pengaruh positif terhadap attitude. Perceived ease to use tidak memiliki pengaruh terhadap attitude. Perceived risk tidak memiliki pengaruh terhadap attitude. Attitude memiliki pengaruh positif terhadap intention to use.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Perceived usefulness, perceived ease to use, perceived risk, attitude, intention to use
Subjects: Business
Business > Strategic Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 6445 not found.
Date Deposited: 30 Jan 2019 07:14
Last Modified: 31 Jan 2019 08:39
URI: http://repository.ukwms.ac.id/id/eprint/17651

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