The influence of product. price, place and promotion factors on customer satisfaction and brand loyalty of Gyu-Kaku Restaurant in Surabaya

Christy, Cynthia (2019) The influence of product. price, place and promotion factors on customer satisfaction and brand loyalty of Gyu-Kaku Restaurant in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Gyu-Kaku is a barbeque restaurant from Japan, this restaurant carries the theme of the All-You-Can-Eat restaurant and has spread to big cities like Jakarta, Tangerang and Surabaya and has become the best restaurant in Indonesia and has claims that consumers will come back after trying to eat at Gyu-Kaku restaurant. Therefore, the researcher wanted to find out whether the claim given by the Gyu-Kaku restaurant could satisfy customer satisfaction so that it became loyal to the restaurant with the Gyu-Kaku trademark by involving factors such as Product, Price, Place and Promotion. This thesis has 221 people who know about Gyu-Kaku restaurant, which is distributed using Google Form and distributed through social media with respondents aged at least 17 years in Surabaya, Indonesia. The analysis used in this study is to use SPSS with IBM SPSS Statistics 23 as an analytical tool. The results of this study have 9 hypothesis which are 9 proven positive and have a relationship. So that the basic logic of thinking underlying this research has been proven. This thesis also provides information to the Gyu-Kaku restaurant to improve quality more than the current quality in the future. Suggestions for people who want to do this research can expand this thesis by adding independent variables such as People, Physical Evidence and Process.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Product, price, place, promotion, customer satisfaction, brand loyalty.
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 7215 not found.
Date Deposited: 16 Jul 2019 02:54
Last Modified: 16 Jul 2019 02:54
URI: http://repository.wima.ac.id/id/eprint/19296

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