The Influence of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Condition on Intention to Use Toward Shopee Mart in Indonesia.

Wulandari, Tika (2019) The Influence of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Condition on Intention to Use Toward Shopee Mart in Indonesia. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

In this modern era, technological developments and globalization have caused changes in the economic culture of the Indonesian people. The internet has become one of the media that is often used by the public in conducting communication and business. With the existence of the internet, there has been a development of business in an online base that is now starting to be in demand by the public. One of these businesses is e-commerce. E-commerce is a sale and purchase transaction (business) using the internet, there are also developments in technology such as smartphones is one of the supporting factors in the development of e-commerce. The use of technology in shopping activities has great potential in increasing people's income and also for companies. The test results show that performance expectancy, effort expectancy, social influence, facilitating conditions have a significant and positive influence on individuals intentions in using application technology. In this study there are suggestions that can be given by researchers, namely that Shopee Mart applications continues to improve services to make it easier for users to shop only through applications, provide rewards to consumers who recommend Shopee Mart by sharing links or messages to friends, and adding more features in the shopping application service. As academic advice, it is expected that subsequent research uses other variables such as trust, price value, attitude, and risk.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Performance expectancy, effort expectancy, social influence, facilitating condition, intention to use.
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 7195 not found.
Date Deposited: 15 Jul 2019 02:23
Last Modified: 15 Jul 2019 02:23
URI: http://repository.wima.ac.id/id/eprint/19311

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