The influence of word of mouth, product information, and website usability toward online purchase intention on Shopee

Monica, . (2019) The influence of word of mouth, product information, and website usability toward online purchase intention on Shopee. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The purpose of this research is to examine the influence of Word of Mouth, Product Information, and Website Usability toward online Purchase Intention on Shopee. Sample used in this research are 150 respondents, minimum age is 17 years old, has visit Shopee website at least 3 times in last 3 months, and domiciled in Surabaya. This research use data analysis technique of Regression with SPSS 23 as analysis tool. The result of this research showed that Word of Mouth, Product Information and Website Usability has positive influence on Purchase Intention.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Word of mouth, product information, website usability, purchase intention
Subjects: Business
Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 7281 not found.
Date Deposited: 13 Jul 2019 03:26
Last Modified: 13 Jul 2019 03:26
URI: http://repository.wima.ac.id/id/eprint/19366

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