Pengaruh experiential marketing dan service quality terhadap customer satisfaction dan repurchase intention pada Warunk Upnormal di Surabaya

Christy, Alfonsus Nevio Ivan (2019) Pengaruh experiential marketing dan service quality terhadap customer satisfaction dan repurchase intention pada Warunk Upnormal di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan penelitian adalah melakukan analisis terhadap pengaruh Experiential Marketing dan Service Quality terhadap Customer Satisfaction dan Repurchase Intention pada Warunk Upnormal di Surabaya. Penelitian ini menggunakan penelitian kausal. Teknik pengambilan sampel non probablity sampling dengan cara purposive sampling. Sampel yang digunakan sebanyak 175 responden. Alat pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan adalah Structural Equation Modelling dengan menggunakan LISREL 8.80. Hasil penelitian membuktikan bahwa Experiential Marketing terhadap Customer Satisfaction memiliki pengaruh positif dan signifikan, dan Service Quality terhadap Customer Satisfaction memiliki pengaruh positif tetapi tidak signifikan, sementara itu Experiential Marketing,Customer Satisfaction, Service Quality memiliki pengaruh positif dan signifikan terhadap Repurchase Intention.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords:	Experiential marketing, service quality, customer satisfaction, repurchase intention.
Subjects:	Business Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Users 7155 not found.
Date Deposited:	13 Jul 2019 04:31
Last Modified:	13 Jul 2019 04:31
URI:	http://repository.ukwms.ac.id/id/eprint/19368

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