Pengaruh social value, emotional value, functional value terhadap brand loyalty dan repurchase intention pada konsumen sepatu Nile di Surabaya

Kevin, . (2019) Pengaruh social value, emotional value, functional value terhadap brand loyalty dan repurchase intention pada konsumen sepatu Nile di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Sampling yang digunakan dalam penelitian ini adalah nonprobability sampling dan pengambilan sampel menggunakan teknik purposive sampling. Sampel berjumlah 160 responden yaitu pria dan wanita. Pengumpulan data melalui kusioner online. Teknik analisis data dalam penelitian ini adalah SEM (stuctural equation modeling). Hasil pengujian menunjukan social value dan functional value memiliki pengaruh terhadap brand loyalty. Emotional value tidak memiliki pengaruh terhadap brand loyalty. Brand loyalty memiliki pengaruh terhadap repurchase intention.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Social value, emotional value, functional value, brand loyalty, repurchase intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 7266 not found.
Date Deposited: 16 Jul 2019 06:18
Last Modified: 16 Jul 2019 06:18
URI: http://repository.ukwms.ac.id/id/eprint/19382

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