Pengaruh store environtment characteristics dan shopping enjoyment terhadap impulse buying melalui consumer positive emotional responses di Pull and Bear Pakuwon Mall Surabaya

Wijayanto, Diaz Rado (2019) Pengaruh store environtment characteristics dan shopping enjoyment terhadap impulse buying melalui consumer positive emotional responses di Pull and Bear Pakuwon Mall Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh store environment characteristics yang mempunyai tiga dimensi yaitu ambient characteristics, design characteristics, social characteristics, dan shopping enjoyment terhadap impulse buying melalui consumers positive emotional responses pada Pull&Bear Pakuwon Mall Surabaya. Sampel yang digunakan sebanyak 98 responden dengan teknik pengambilan sampel purposive sampling dan menggunakan teknik analisis SEM dengan bantuan program SMART PLS 3.0 Hasil penelitian menunjukkan bahwa ambient characteristics dan design characteristics memiliki pengaruh positif terhadap consumers positive emotional responses. Kemudian consumers positive emotional responses juga memiliki pengaruh yang positif terhadap impulse buying.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Ambient characteristics, design characteristics, consumers positive emotional responses dan impulse buying.
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 7121 not found.
Date Deposited: 19 Aug 2019 10:44
Last Modified: 19 Aug 2019 10:44
URI: http://repository.wima.ac.id/id/eprint/19428

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