The influence of perceived usefulnes, perceived ease of use, and perceived trust toward intention to adopt mediated by attitude of linkaja mobile payment in Surabaya

Lay, Melani Shenna (2019) The influence of perceived usefulnes, perceived ease of use, and perceived trust toward intention to adopt mediated by attitude of linkaja mobile payment in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

This study aims to identify the factors that influence the intention of adopting mobile payments in Surabaya by proposing a conceptual framework based on the technology acceptance model (TAM). By collecting data from 169 users of cellular payment services, through online surveys. Data were analyzed using Lisrel Structural Equation Modeling (SEM) techniques. The results show that the perceived usefulness has a positive effect on Attitude, Perceived Trust has a positive effect on Attitude and Attitude has a positive effect on Attitude. However, the perceived ease of use does not have a significant impact on Attitude. Based on the results of the discussion, it is expected that the Company from LinkAja's application can better promote consumers the benefits and advantages that LinkAja has, so that it can improve users' perceptions of ease and positive attitudes. . So with the increase in positive attitude consumers will be able to increase their intention to adopt the mobile payment application LinkAja in society.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: M-payment, TAM, Perceived Usefulness, Perceived Ease Of Use, Perceived Trust, Attitude, Intention to adopt
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 7261 not found.
Date Deposited: 15 Jul 2019 04:28
Last Modified: 15 Jul 2019 04:28
URI: http://repository.wima.ac.id/id/eprint/19500

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