Pengaruh perceived sacrifice, perceived benefit, perceived value terhadap adoption intention pada pengguna sauan mobile pada anggota credit union sauan sibarrung toraja

Fernanda, Jimmy (2019) Pengaruh perceived sacrifice, perceived benefit, perceived value terhadap adoption intention pada pengguna sauan mobile pada anggota credit union sauan sibarrung toraja. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini dilakukan untuk mengetahui variabel perceived sacrifice, perceived benefit dan perceived value terhadap adoption intention pada pengguna sauan mobile pada anggota credit union sauan sibarrung toraja. Penelitian ini merupakan penelitian kasual. Teknik pengambilan sampel menggunakan non probability sampling dengan cara purposive sampling. Responden dalam penelitian ini adalah seluruh pengguna sauan mobile di credit union sauan sibarrung toraja, sedangkan sampel diambil sebanyak 100 responden. Data dalam penelitian ini dikumpulkan dengan menyebarkan kuisioner. Teknik analisis data yang digunakan adalah Structural Equation Modelling (SEM) dengan menggunakan program Smart PLS. Hasil dalam penelitian ini dapat disimpulkan bahwa: Perceived Sacrifice berpengaruh negatif terhadap Perceived Value, Perceived Benefit berpengaruh positif terhadap Perceived Value dan Perceived Value berpengaruh positif terhadap Adoption Intention pengguna sauan mobile pada anggota Credit Union sauan sibarrung toraja.

Item Type: Thesis (Undergraduate)
Department: S1 - Manajemen
Contributors:
Contribution
Contributors
NIDN / NIDK
Email
Thesis advisor
Widyarini, Lydia Ari
NIDN0727036701
UNSPECIFIED
Thesis advisor
Sigit, Robertus
NIDN0703087902
UNSPECIFIED
Uncontrolled Keywords: Perceived Sacrifice, Perceived Benefit, Perceived Value, Adoption Intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 8078 not found.
Date Deposited: 31 Jan 2020 02:53
Last Modified: 04 Feb 2020 09:00
URI: http://repository.ukwms.ac.id/id/eprint/21346

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