Analisis strategi pemasaran dalam menghadapi pasar bebas studi kasus pada PT. Surya Mas Agung

Sihombing, Sangga (2002) Analisis strategi pemasaran dalam menghadapi pasar bebas studi kasus pada PT. Surya Mas Agung. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

This study intends to examine the effect of Marketing Strategy Analysis in Surya Mas Agung, Corp, East Java. The purpose of this research is to find empirical evidence about Strategy of Retreading Competition in the global market. This study hopes to give contribution to corporation development on the implementing strategy in global market. The data were primary and secondary and were collected using questionnaires distributed to 70 randomly chosen sample of retreading salesmen located in Tuban, Jombang, Jember, Malang, Banyuwangi, Tulungagung, Ponorogo, Bali, Mataram and Sumbawa. To find the relations between the questionnaires and strategy reliable and valid test was used The result indicated that strength, weakness, opportunity and threat (SWOT) have an alpha value > 0,5. So, the result of the survey this study supported the strategy. The strategy analysis using matrix, proves that Surya Mas Agung is ready to enter the global market . It is hoped that future research can do another strategy analysis which may influence global market.

Item Type: Thesis (Masters)
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 15 Jun 2015 07:55
Last Modified: 15 Jun 2015 07:55
URI: http://repository.wima.ac.id/id/eprint/2228

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