Strategi bisnis PT. Surya Mas Agung dalam usaha ekspansi pasar dan upaya penguasaan pasar

Hutajulu, Rimba Jaya (2002) Strategi bisnis PT. Surya Mas Agung dalam usaha ekspansi pasar dan upaya penguasaan pasar. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The purpose of this research at PT Bank Bali Tbk. Business Unit Surabaya is to define external corporate communication strategy to maintain customer and to gain new customers after its merger announcement. Research method of this thesis is descriptive methodology using interview and observation to collect data. Premier data of this thesis comes from the managers of PT Bank Bali Tbk. Business Unit Surabaya; who are, Vice President Chief General Manager, Head Public Communication, General Manager Commercial Banking, General Manager Consumer, General Manager Individual and Manager Marketing Channel Business. The result of this research shows PT Bank Bali Tbk. Strategy after merger announcement is to take "action" to always innovate, introduce new product, rapidity promotion, "one to one communication", etcetera. An external communication strategy should be based on three principal components: organization, the constituents, and message or image.

Item Type: Thesis (Masters)
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 15 Jun 2015 07:56
Last Modified: 15 Jun 2015 07:56
URI: http://repository.wima.ac.id/id/eprint/2229

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