Widya Mandala Televisi sebagai media corporate communication strategy di Universitas Katolik Widya Mandala Surabaya

Juliana, Margaret (2003) Widya Mandala Televisi sebagai media corporate communication strategy di Universitas Katolik Widya Mandala Surabaya. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The objective of this research is to know what Widya Mandala Televisi wants to communicate and how Widya Mandala Televisi performs as a medium of communication strategy at Widya Mandala Surabaya Catholic University. The research method used to achieve the objective is descriptive. This research does not attempt to find a relation, nor test a hypothesis. It attempts to give a description, a systematic picture, facts, and accurate condition of the topic studied. The researcher uses interview and observation method to collect data needed. As a medium of communication strategy at Widya Mandala Surabaya Catholic University, Widya Mandala Televisi needs to focus on four components, i.e., the organization, the constituencies, the messages, and the constituent's response as mentioned by Argenti in the Expanded Corporate Communication Strategy Model. Widya Mandala Surabaya Catholic University has established Widya Mandala Televisi as the communication medium in its community to effectively and efficiently satisfy the need of information and entertainment of Widya Mandala Surabaya Catholic University community. This study found out that Widya Mandala Televisi has not achieved its goal since it could not attract Widya Mandala Surabaya Catholic University community yet, especially in terms of the information or education programs. There are still many of Widya Mandala Surabaya Catholic University community who did not know or did not use Widya Mandala Televisi yet as the communication medium. Widya Mandala Televisi realizes that it has to improve its quality and performance. Although some of the audience prefer entertainment to information, Widya Mandala televisi continues with its plan to develop the edutainment programs.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Corporate, communication, strategy
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 01 Jun 2015 08:17
Last Modified: 01 Jun 2015 08:17
URI: http://repository.wima.ac.id/id/eprint/2270

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