Analisis pelaksanaan “Tata Krama Periklanan” di Malang

Jauhar, . (2003) Analisis pelaksanaan “Tata Krama Periklanan” di Malang. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The research was conducted to know how people in Malang viewed advertisement from the ethical standpoint. Some variables concerning the people were limited to education and gender. The products advertised cover Fit-Up Beverage, Energyzer Cell, Head and Shoulder Shampoo as well as Sarnpoerna A Mild Cigarettes. Advertisement ethic means honesty and fair competition. The education of the respondents fall into two categories: "low", covering high school and below and "high" referring to post high school. The respondent's perception was measured by way of semantic differential scale. The result shows that those of high education feel that the advertisement is not ethical, whereas those of low education do not feel the same way. Gender turns out not to show any differences between men and women in perceiving ethic in advertisement.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Advertisement, ethic, gender, education
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 01 Jun 2015 08:32
Last Modified: 01 Jun 2015 08:32
URI: http://repository.wima.ac.id/id/eprint/2276

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