Pengaruh brand ambassador “Mohammad Ahsan dan Hendra Setiawan” dan product quality terhadap purchase decision melalui brand image pada produk mizuno official store di blibli.com

Jayanata, Christian Solly (2020) Pengaruh brand ambassador “Mohammad Ahsan dan Hendra Setiawan” dan product quality terhadap purchase decision melalui brand image pada produk mizuno official store di blibli.com. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahiu Pengaruh brand ambassador “Mohammad Ahsan dan Hendra Setiawan” dan product quality terhadap purchase decision melalui brand image pada produk raket dan perlengkapan mizuno badminton indonesia di blibli.com. Dalam penelitian ini mengguakan sampel secara acak sebanyak 100 responden dengan metode non probability sampling dengan menggunakan cara purposive sampling. Responden yang di pilih merupakan pembeli produk Mizuno Badminton Indonesia di Blibli.ata yang terkumpul akan diolah dengan menggunakan SEM-PLS. Dengan hasil kesimpulan bahwa Pengaruh Brand Ambassador dan Product Quality Berpengaruh Signifikan Terhadap Purchase Decision Melalui Brand Image pada produk raket dan perlengkapan mizuno badminton indonesia di blibli.com

Item Type: Thesis (Undergraduate)
Department: S1 - Manajemen
Contributors:
Contribution
Contributors
NIDN / NIDK
Email
Thesis advisor
Putra, Yan Wellyan Toni
NIDN0721017201
onlineklaswm@gmail.com
Thesis advisor
Wibowo, Wahyudi
NIDN0715047402
wahyudi@ukwms.ac.id
Uncontrolled Keywords: Duta merek , kualitas produk , citra merek , keputusan pembelian
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 8739 not found.
Date Deposited: 01 Aug 2020 07:48
Last Modified: 01 Aug 2020 07:48
URI: http://repository.ukwms.ac.id/id/eprint/22949

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