Pengaruh customer value dan perceived satisfaction terhadap customer loyalty dengan switching cost sebagai moderator di Ranch Market, Galaxy Mall Surabaya

Piter, . (2011) Pengaruh customer value dan perceived satisfaction terhadap customer loyalty dengan switching cost sebagai moderator di Ranch Market, Galaxy Mall Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer value dan perceived satisfaction terhadap customer loyalty dengan switching cost sebagai moderator di Ranch Market,Galaxy Mall Surabaya. Penelitian ini menggunakan Moderated Structural Equation Modelling (MSEM), hasil penelitian ini menunjukkan bahwa hipotesis 1 yaitu customer value berpengaruh positif terhadap customer loyalty.dapat diterima, hipotesis 2 yaitu perceived satisfaction berpengaruh positif terhadap customer loyalty dapat diterima, hipotesis 3 yaitu customer value berpengaruh positif terhadap perceived satisfaction dapat diterima, hipotesis 4 yaitu switching cost memoderasi pengaruh customer value terhadap customer loyalty tidak dapat diterima, hipotesis 5 yaitu switching cost memoderasi pengaruh perceived satisfaction terhadap customer loyalty tidak dapat diterima

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: customer value, perceived satisfaction,switching cost dan customer loyalty
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 11 Jun 2015 23:37
Last Modified: 11 Jun 2015 23:37
URI: http://repository.wima.ac.id/id/eprint/2337

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