Hendrian, Denny Lukas (2012) Pengaruh customization, contact interactivity, cultivation, community, choice, convenience, character terhadap E-Loyalty customer di situs Kaskus. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Tujuan penelitian ini adalah: menguji pengaruh customization, contact interactivity, cultivation, community, choice, convenience, character terhadap E-Loyalty customer di situs Kaskus. Penelitian ini menggunakan data primer dengan populasi sebanyak 150 responden yang pernah berbelanja di situs Kaskus minimal 2 kali. Sedangkan data sampel yang digunakan dalam penelitian ini sebanyak 150 responden yang berusia 18-50 tahun dan sudah melakukan belanja di situs Kaskus minimal 2 kali. Hipotesis dalam penelitian ini menyebutkan bahwa customization, contact interactivity, cultivation, community, choice, convenience, character memiliki pengaruh terhadap E-Loyalty Customer. Hasil pengujian dengan model analisis regresi linier berganda menjelaskan bahwa secara signifikan customization, contact interactivity, cultivation, community, choice, convenience, character memiliki pengaruh positif terhadap E-Loyalty Customer.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
| Uncontrolled Keywords: | Customization, Contact interactivity, Cultivation, Community, Choice, Convenience, Character, dan E-Loyalty Customer. |
| Subjects: | Business > Management |
| Divisions: | Faculty of Business > Management Undergraduate Study Program |
| Depositing User: | Users 12 not found. |
| Date Deposited: | 11 Jun 2015 23:38 |
| Last Modified: | 11 Jun 2015 23:38 |
| URI: | http://repository.ukwms.ac.id/id/eprint/2340 |
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