Analisis bauran pemasaran dalam penyusunan strategi pemasaran PT Alam Indah

Wongso, Suryani (2007) Analisis bauran pemasaran dalam penyusunan strategi pemasaran PT Alam Indah. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The aim of this thesis is to make comparison between marketing theories and the other theories in order to develop the marketing strategy of PT Alam Indah, if attributed to by a marketing theories, strategies, and external condition. Therefore, it will be expected whether the marketing strategy design conducted by the company has been established effective or not. Data were collected through questionnaires and directly interviews, where the result will be analyzed further. The company has conducted the appropriate strategy in the past, where it was shown by the increasing sales significantly. However, business environment has changed rapidly at present and demands the company to assess and reconstruct its strategy so that it could meet the market demand. To adapt to current environment, company must focus on place and promotion strategy and company can adjust its pricing strategy by reconstructing each element of the marketing mix strategy.

Item Type: Thesis (Masters)
Department: ["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords: Marketing strategy, change, place and promotion strategy, marketing mix.
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:39
Last Modified: 26 Jun 2015 08:39
URI: http://repository.wima.ac.id/id/eprint/2619

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