Rancangan customer relationship management berbasis sistem informasi pemasaran untuk membantu manajer melaksanakan strategi diferensiasi dalam mencapai target konsumen yang tepat pada "Memori Foto"

Soenandar, Edwin (2007) Rancangan customer relationship management berbasis sistem informasi pemasaran untuk membantu manajer melaksanakan strategi diferensiasi dalam mencapai target konsumen yang tepat pada "Memori Foto". Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

To be a winner in competition a company required to have competitive advantage. One of the ways to build competitive advantage is to be different. A company can be different in customers retention and getting new customers. Customers retention is an important thing because it is easier and cheaper than effort to get new customers. Photo companies also face this problem. Photo companies needs precise information to achieve appropriate customers or new customers for the company's products. To gather the information is not easy, it is because many problems; photo companies are usually careless in responding customers and target customers feedback, there are too many customers and target customers, no access to gather information from customers and target customers, data about customers, target customers and competitors. This qualitative research is trying to solve photo companies' problems throught designing customer relationship management database based on marketing information system. This database designed to gather various marketing data about customers and competitors. All the gathered data processed to become meaningful information focused to support photo company to retain customers and get new customers throught determine appropriate customers for photo products. This information system give advantages to photo companies. It will be easier for photo company especially for marketing managers to retain customers and get new customers. This ease makes decission making process more effective and efficient.

Item Type: Thesis (Masters)
Department: ["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords: Marketing information system, customer relationship management, customer relationship management database, place subsystem
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:37
Last Modified: 26 Jun 2015 08:37
URI: http://repository.wima.ac.id/id/eprint/2627

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